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Case Study
1.
1997 Ryder Cup 'Bring It Home'
Pat Stark and Jon Ford, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Frankel Direct for Oldsmobile. In 1995, Oldsmobile's mailing for the biennial Ryder Cup Matches golf tournament produced a 4.3 percent response rate. Oldsmobile ...

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Case Study
2.
Ryder Cup Promotion
Adele DiJulio and Karen Berman, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Leo Burnett for Oldsmobile. This multi-media campaign primarily featured the Aurora by Oldsmobile, a luxury sports sedan priced at $33,000. The target audience ...

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