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Case Study
1.
Do You Want Air Miles With That?
Brad Gamble and Nia Griffiths, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...

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Case Study
2.
The More Bags You Pack, the Faster You Travel
Brad Gamble and Nia Griffiths, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by 360 (Degrees) Database Marketing for McDonald's Restaurants of Canada. McDonald's was testing the concept Air Miles travel miles, a loyalty program in the Manit ...

Summary | Full Text | More Like This


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