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Case Study
1.
McCain - When the chips are down, it pays to advertise
Dan Hill (Beattie McGuinness Bungay) and Sergen Oxbek (Brand Science), Institute of Practitioners in Advertising, IPA Effectiveness Awards 2008
Marketing food in Britain has become increasingly complicated, as concerns about childhood obesity, increasing commodity prices and the power of celebrity have changed the communications landscape. Th ...

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