Warc index
 

Mazda had to achieve 50,000 UK sales, but had to counter the fact that many consumers do not include Mazda when considering cars. To build on the brand's 'Zoom Zoom' proposition, which aims to capture ...

In the recent past, Mazda has employed virtually no brand communications or activity in Ireland, meaning consumers had a view of Mazda of having produced good cars in the past, but with a general lack ...

The launch of the new Mazda6 in the all-important “family” segment was much more than just the launch of the new car. The Mazda6 “Soul of a Sports Car” campaign was used to “place a stake in the groun ...

This paper provides a warning and guidelines about product/advertising claims in the USA. The authors cite many examples of cases that have infringed the Federal Trade Commission's regulations in 199 ...

1985-6 campaign for Mazda (UK). Problem of over- capacity in the market and urgent need for client to increase revenue from fixed volume (because of exchange rate problems). Strategy: to alter mix so ...