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Case Study
1.
Winning Interested Persons, Step by Step
Donald Howell and Herbert Schneider, Direct Marketing Association - US, ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by M&V Munchen for Marriott Vacation Club. An offshoot of the worldwide leading Marriott Hotel Group, the Marriott Vacation Club offers five star time sharing. In ...

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