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Case Study
1.
Dream Vacation
Jackie Hurley and Lorraine Zayas, Direct Marketing Association - US, ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by McCann Direct for Marriott Hotels, Resorts, and Suites. Marriott launched its Leisure Relationship Marketing program in order to build customer retention and lo ...

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