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Award-winning case study
1.
Forbo Nairn: the King is dead, long live the King
Diane Lurie and Alan Clarke, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
This 1998 case study analyses the successful 1996 relaunch by manufacturers Forbo-Nairn of linoleum, via a three-month test market as a cost of £48,676. In 1997 the relaunch was rolled out nationally ...

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