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Award-winning case study
1.
Marmite - 'Please don't spread it thinly'
Laurence Parkes and Les Binet, Institute of Practitioners in Advertising, Silver Award, IPA Effectiveness Awards, 2002
This silver-winning case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a. between 1995 and 2001. This was achieved with little more than an extremel ...

Summary | Full Text | More Like This
Award-winning case study
2.
Marmite: How the 'growing up spread' just carried on growing
Lucy Jameson and Les Binet, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1998
Review of TV advertising for Marmite over period 1975-98. Changing themes: mother & baby in the 1970s, `Soldiers' and `My Mate' campaigns after 1987 with more adult focus. Sales increased 5% since 197 ...

Summary | Full Text | More Like This


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