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Award-winning case study
1.
Marks & Spencer Lingerie - Nice knickers don't sell themselves: how advertising made the difference for Marks & Spencer lingerie
Nick Walker and Alice Huntley, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This case study supports an important truth about retail: good product doesn’t sell itself. Advertising has an important role in shaping perceptions. The story starts in late 2002 when, while the rest ...

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