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Award-winning case study
1.
Manchester Evening News Job Section - 'Local paper bucks the trend with unexpected revenue boost'
Gillian Farrell, Institute of Practitioners in Advertising, Silver Winner, IPA Area Effectiveness Awards, 2003
Classified advertising is a major revenue generator for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News (MEN), rec ...

Summary | Full Text | More Like This
Award-winning case study
2.
Manchester Evening News - Local paper bucks the trend with unexpected revenue boost
Gillian Nelis, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
For the Manchester Evening News, recruitment advertising revenue accounts for over 50% of total revenue. The recruitment advertising market moves with the economic cycle and the fourth quarter 2001 re ...

Summary | Full Text | More Like This


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