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Award-winning case study
1.
Manchester City - This is our effectiveness paper: how a football club turned to an advertising agency to strengthen the bond with its fans
John Lowery, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2006
This small-scale campaign, running from 2005-06, aimed to make Manchester City Football Club more like a brand. The club needed to fill a larger stadium, and in order to achieve this, the campaign tar ...

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