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> Mail Boxes Etc. (MBE) (2)
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Award-winning case study
1.
Vodafone - Staff lead generation
Promotional Marketing Council, Gold, IMC European Awards 2007
The Irish mobile phone market is oversubscribed and competitive, and the most effective way to win customers is to take them from competitors. In an effort to exploit an area of untapped potential, Vo ...

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Case Study
2.
Mail Boxes Etc., Inc.: See Your Small Business On The Super Bowl campaign
Susan Risland, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.919-922
Mail Boxes Etc., Inc. (MBE), a network of franchise centers that provided products and services for small businesses, generated widespread excitement among its primary customers by offering them a cha ...

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