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Award-winning case study
1.
Madame Tussaud's: Giving Madame a face-lift
Bridget Angear and Ian Leslie, Account Planning Group - (UK), Bronze winner, Creative Planning Awards, 1997
Madame Tussaud's is London's most popular paid-for attraction, drawing 2.7 million people every year, from all over the world. This paper relates how the planning process, charged with addressing a de ...

Summary | Full Text | More Like This
Case Study
2.
Giving Madame Tussaud's a face lift'
Bridget Angear, Account Planning Group - (UK), Creative Planning Awards, 1995
Going back to the fundamentals of the Madame Tussaud's brand enabled JWT to contemporise a 200-year-old brand and appeal to an unusually diverse target audience.

Full Text | More Like This


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