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1.

TV and web are an unbeatable team
Bernard Cools, Admap, March 2010, pp.42-43

A research project in Belgium for M&Ms shows the relative power of an online video addition to a TV spot. FMCG clients have, in the past, been sceptical about the added value of online video. The ...

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2.

Mars, Inc.: M&M's New Millennium campaigns
Simone Samano, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.931-943

At the close of 2005 Mars Inc. was a business worth $18 billion (approx £9 billion in 2008). This paper describes the success between 2000 and 2005 of their most celebrated brand, M&M’s. One of the ...

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3.

Keeping brand connections fresh
Peter Littlewood, The Advertiser, October 2004, pp.26-30

Describes how Masterfoods USA works to keep consumers involved with its brands and the brand image 'fresh'. A case study involving M&M's is quoted.

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Subjects

M&T Bank store branch

MacKenzie High Country Bread

Macpherson Paints

Macy's store and credit card

Madame Tussaud's

Magners Irish Cider

Mail Boxes Etc. (MBE)

Mainland Cheese

Make Poverty History

Malteserkreuz Aquavit

MAN Roland printing presses

Manage Wise and NetWare

Manchester City football club

Manchester Evening News

Manitoba Telecom Services

Mantec Development

Mar del Plata Aquarium

Marianist Missions

Marie Curie Cancer Care

Marketing Resources of NY

MarketPlace software

Marketronics (Brazil)

Marks & Spencer

Marks & Spencer credit

Marks & Spencer Lingerie

Marmite Squeezy

Marquette Banks home loans

Marquette Banks PC banking

Marriott Hotel Corp

Marriott Hotels

Marriott Hotels Courtyard

Marriott Preferred Member Prog

Marriott Relationship Marketing

Marriott Resorts & Suites

Marriott Vacation Club

Marshall Cavendish Discovery

Marston's Low'C

Marston's Pedigree

Martin Currie Japanese Inv

Maryland Cookies

Maryland Lottery

Massachusetts Electric

Massachusetts Highway Dept

Massachusetts light bulbs

Mastercard Gold Card

Masterfoods chocolate brands

Matlab software

MAXBATCH compounding

Maxpax vending machines

Maxworth Country real estate

Mayfield Ice Cream

Mayfield Milk `Nurture' (formerly `NuTrish')

Mayne /Associates

Mazola Corn Oil

MBNA Loyal Companion Visa

MBNA Master Card

MBNA NASCAR no-fee credit

MBNA National Wildlife card

MBNA NFL Visa Card

McArthur Center

McCann Ericson Athens

McDonalds Air Miles

McDonalds coffee

McDonalds Happy Meals

McDonalds Mega Mac

MCI 1-800 Collect service

MCI dial-around

MCI local services

MCI long distance airline miles

MCI long distance service

MCI One Cool Clixx

Meat & Livestock Australia

MECC new CD-ROM titles

MECC: The Oregon Trail

Med Students Supporting Life

Medicare Complete

Medicos Del Mundo (Spain)

Mega Account Book

Meharry Medical College

Melitta Harmonic

Mellon Bank credit card

Men's Health magazine

Mental health awareness

Mercedes Benz SUV

Mercedes C Class

Mercedes CLS Class

Mercedes ML 320

Mercedes-Benz A-Class

Merlin Fernreisen Caribbean hols

Metro Finanz time shares

Metro Toronto Zoo

Metro, St. Louis

Metropolitan Life Insurance Co., MetLife Inc.

Metway Bank (Australia)

Microbake Freshbake Pies

Micrografx Picture Publisher

Microsoft Press

Microsoft software catalog

Middleware software

Mike's Hard Iced Tea

Mike's Hard Lemonade

Milk Processor Education Program (MilkPEP)

Millennium Gift Aid

Miller High Life

Ministry of Health (NZ), National Screening Unit

Ministry of Sound

Minnesota Twins

Missouri Historical Soc

Mitchum Deodorant

Mitsubishi Diamondtron

Mitsubishi Galant

Mobil Speedpass

Modesto Bee Real Estate

Molson Canadian

Monday Night Football

Monopoly Here & Now

Montana Meth Project

Moores Clothing for Men

More 4 television

Motorola cellular phone

MPAAT anti-smoking

MPEG video compression

Mr Brain's Faggots

Mt Cooper Estate

Mullen `Creative Concept'

MultiChannel HBO subscription

MultiLink teleconferencing

Multiple Sclerosis Soc

Multiple Sclerosis Soc of GB

Murphy's Irish Stout

Museum of Contemporary Art, Los Angeles (MOCA)

Museum of Modern Art

Myer Direct Christmas

Mystic Color Lab

Nashville Tennessee

Nat Bank of Commerce

Nat Canine Defence League

Nat Car Rental / Interrent

Nat Community Tree F'dtion

Nat Geographic Soc

Nat Health Service clinics

Nat Jewish Center for Immunity

Nat Multiple Sclerosis Soc

Nat Museum of US Indian

Nat Museum of Women in Arts

Nat Railway Museum

Nat Savings (UK)

National Association for Stock Car Auto Racing (NASCAR)

National Australia Bank

National Autistic Society

National Basketball Association

National Football League

National Health Service (UK)

National Lottery

National Rugby League

Nations Bank PC banking

NationsBank investment services

Nationwide Auto Insurance

Nationwide Building Soc

Natur Pur (SPAR Group)

Nautilus fitness equipment

Navy Medical Corps

Navy Recruitment

NAXCEL antibiotic

NEBS small business products

NEDMA annual show

Negro League Baseball Museum

Neiman Marcus stationery

NesQuik Chocolate Powder

Nestle Carnation Baby Formula

Nestle-Maggi sopalista

NetCom GSM wireless comms

Netherlands Foreign Investment

Neutrogena shampoo

New Choices in Natural Healing

New Covent Garden Soup Co

new currency introduction

New England Sports Network

New Holland tractors

New Man Clothes

New Musical Express

New York Blood Center

New York City Marathon

New Zealand Army

New Zealand Cricket

New Zealand holidays

New Zealand Meat

New Zealand Post

NHL, National Hockey League

Nicklaus Golf Equipment

Nissan Infiniti

Nissan Infinity

Nissan Pathfinder

Nivea Body Good-bye Cellulite

Nivea Visage DNAge

Nomadic Display

Nordic Track NordicRider

Nordic Track Ski Exerciser

Nordic Track WalkFit treadmill

Nordstrom, Nordstrom.com

Norelco Reflex Action Razor

Norte Shopping shopping centre

North West Water Drought

North West Water Stakeholders

Northern Ireland Fire and Rescue Service

Northern Ireland Office Community Safety Unit vehicle crime reduction campaign

Northern Ireland Voter Registration

Northern Irelend enterprise and employment

Northern Territory, Australia

Northwest Airlines e-ticket

Northwest Airlines Partners Kit

Northwest Airlines WorldPerks

Northwest Express catalog

Northwest Passages

Norwegian Railway Company

Norwegian Recycling

Norwegian Royal Mail

Norwegian Save the Children

Norwich Union (pensions)

Nouvelle Toilet Paper

Novell Border Manager software

Novib finance for mine clearing

Now That's What I Call Music

Nunwood Market Research

Nuveen municipal bonds

NYNEX CableComms

Nynex Call Manager

Nynex UnLtd Calling Plan

Nynex Yellow Pages

NZ Beef & Lamb Mktg Bureau

NZ Lotteries Big Wednesday

NZI (New Zealand Insurance)

industry sectors

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