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Case Study
1.
M&G - How advertising paid when it told the whole truth
Jon Tipple and Jonathan Plowden Roberts, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
In 2001, investment company M&G perceived a declining brand image and poor fund performance. Aiming to reverse both, M&G launched an untraditional campaign focusing on an informative, honest and trust ...

Summary | Headline Findings | Full Text | More Like This
Award-winning case study
2.
M&G Investments - It Pays to Tell the Whole Truth
Malcolm Peters, Account Planning Group - (UK), Silver, Creative Planning Awards 2003
In 2001, M&G Investment Company experienced poor fund performance, alongside a declining brand image. Attempting to reinvigorate both, M&G launched a new advertising campaign. Seeing the benefit in ta ...

Summary | Headline Findings | Full Text | More Like This


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