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Award-winning case study
1.
Knorr - Why It's Still Good To Invest In The Stock Market
Nicole Rulka and Orlando Hooper-Greenhill, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards 2009
Knorr faced a challenge when it launched its new Knorr Stock Pot: communications needed to convince a seemingly happy stock cube user to trade-up to the new product while minimising cannibilisation of

Summary | Full Text | Creative | More Like This
Case Study
2.
Knorr - Scotland Soup
Sarah Watson, Account Planning Group - (UK), Creative Planning Awards, 1999
Campaign in 1999 by BMP for Knorr soup in Scotland (where the brand in stronger than Oxo). By 1996, 20-year old campaign was becoming tired. Objective: link the brand with key strength in Scotland (li ...

Summary | Full Text | More Like This
Award-winning case study
3.
Knorr Stock Cubes: How Thinking 'Local' Helped CPC Develop Advertising which Toppled the Brand Leader
Sarah Carter, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990
A local campaign which took Knorr to brand leader in Scotland. In 1975, Knorr was dominated by Oxo in England, but less so in Scotland, thanks to the tradition of making home-made soup; Knorr was foun ...

Summary | Full Text | More Like This


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