Subject Index
 

Released by Apple Computer, Inc., in November 2001, the iPod rapidly grew in sales and by 2005 had become the world's top-selling MP3 player. With a 1,000-song capacity, the first iPod worked o ...

This multinational campaign had the dual objectives of developing iPod into a universal icon of digital music and increasing sales by 50% in advanced markets and by 25% in less mature markets. The ca ...