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Award-winning case study
1.
Interflora - Delivered straight to the heart
Rena Chatterjee, Account Planning Group - (UK), Silver winner, Creative Planning Awards, 1997
Interflora is an association of member florists. It is the best-known brand in flower delivery, having 93% awareness. For various reasons this was about to change, and Ammirati Puris Lintas devised a ...

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