Subject Index
 

IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated ho ...

Belgium's home furnishings market is very fragmented: independents account for 85% of the turnover, while chains like IKEA only account for 7%. IKEA wanted to reverse this trend and become more social ...

In 2002 IKEA was the world's largest home-furnishing retail chain and had just released plans to open 60 to 70 new stores across Asia, Europe, and North America. Although most people in U.S. me ...

For retailers, the holiday season can make or break their year. For the 2005 season IKEA Canada had to increase sales and visitor traffic, with a substantial reduction in media spending. This case stu ...

This paper describes Partners BDDH's planning for the 'Work IKEA' campaign. It describes how the agency focused on the client's organisational culture (rather than just the consumer) to devise an in- ...

Opening a store is a major event for IKEA, the Swedish-owned homewares group. Doing so during a recession poses extra challenges. In July 1991, IKEA embarked on an integrated campaign to launch a flag ...