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Case Study
1.
Selling to the Salesmen: Overcoming consumer cynicism in a crowded market
Cindy Gallop, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
An account planner with BBH gave a talk at the IPA Society on 18 November 1991, on 'Women as a brand in the advertising market place'. Forward ticket sales exceeded all previous events, confirmed sale ...

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