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Award-winning case study
1.
ING Direct - Taking the savings market by storm
Dale Gall, Martin Stokes, Victoria Lynch, John Perella and Louise Cook, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2006
ING Direct launched with the intention of growing both their product and brand. Knowing the crowded and customer-loyal nature of the industry, ING Direct carved a niche, applying the positive attribut ...

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