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Case Study
1.
ING Groep N.V.: Ing Launch campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.763-766
In 2000 ING Groep N.V. (spelled ING Group in the United States) was a financial powerhouse in Europe, offering a diverse range of insurance, banking, and asset-management services through offices in 6 ...

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Case Study
2.
The New Way of Banking
Take Dammen and Jos Krutzmann, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for ING Bank (The Netherlands). The objective of this direct mail campaign was to generate orders for ING Bank's Electronic Banking servi ...

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