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Award-winning case study
1.
American Express: IN:NYC
New York American Marketing Association, Gold, EFFIE Awards, 2006
In an attempt to rid their “parent brand imagery”, American Express launched their new “IN:NYC” credit card, aimed at young, single, affluent New Yorkers with a social, kinetic and fun lifestyle. Usi ...

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I Cant Believe It Is Not ButterIams pet foodIberia Airlines Fare schemeIBMIBM AS/400IBM Business Recovery ServiceIBM CTI business solutionIBM Data MartIBM e-business NewsIBM Embedded TechnologiesIBM Entry Server OfferingIBM hardwareIBM Hardware MaintenanceIBM mainframeIBM Management DecisionIBM Networking HardwareIBM PC partsIBM PC DirectIBM Petroleum ExplorationIBM RISC technologyIBM SMB Umbrella SolutionIBM softwareIBM Solutions FairIBM Synon ObsydianIBM teleconference solutionsIBM ThinkPad 701C notebookIcatu Hartford retirement plansIceland Frozen FoodsICIIcon Health & Fitness machineIEL Generation III IFE gamingIFAWIFSC offshoreIHCIkeaIkea credit cardIllawarra Mutual Building SocietyiMacImage Club Graphics softwareImageLockImodiumImperial LeatherImperial MargarineImperial War MuseumImpulseIN:NYC (from American Express)IndependentInfinitiInfiniti I30Infiniti M SedanInfinity BroadcastingInformixInfoviaING Bank Electronic BankingING DirectIngersoll-Rand air compressorsInland Revenue on-line tax returnsInsight CommunicationsInsigniaInstant HorlicksInstant Scratch-ItInstitute of Contemporary ArtsIntegral EnergyIntelIntelligent QuisineInterfloraInterislander ferry serviceInternational Business ShowInterunion Direct infomercialsIntuitionINVESCO fundsIPA Soc TalkiPodIRC `Chickens for Bosnia'Irish foodIrish NewsIrn BruIrn Bru 32Irving CoffeeIrving Home FurnacesiSharesIslands of the Bahamas Ministry of TourismISOIsraelIsuzuIsuzu AxiomIsuzu RodeoIsuzu TrooperItau Seguros life insuranceITCITT/Barton electronic gas flowITT/Barton oil flow gaugingIWC watchesi-wirelessIWSJ&B Jet whiskeyJack Daniel'sJack in the boxJackson & Perkins rosesJacobs Cream CrackersJacob's Yum TumsJacques Cousteau Legacy FundJaegerJaffa CakesJaguar CarsJamie's School DinnersJammie DodgersJapanese American Nat MsmJardim NordesteJC PenneyJD EdwardsJD WilliamsJDL SONICJeepJeep CompassJenny Craig dietJergens Ultra CareJERZEES sweatshirtsJestivesJetBlue AirwaysJeyes BlooJFK Memorial HospitalJifJJB Super League rugbyJLB Mistletoe MadnessJM&A Group financial servicesJobclubsJoe BoxerJohn Caples InternationalJohn Deere commercial gradeJohn Deere CreditJohn Deere landscapingJohn Deere lawn equipmentJohn Deere snow removalJohn Hancock life insuranceJohn Hancock MarketPlaceJohn Hancock variable annuityJohn Hickenlooper For MayorJohn Smith's BitterJohn West tunaJohnnie WalkerJohns Hopkins Medical InstJohnson's Clean & ClearJordan BrandJoy CardJudith Donovan AssociatesJuicy FruitJulius BarJust JuiceJust Talk
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