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Award-winning case study
1.
ICI Dulux Natural Whites
Kevin Green and Richard Dodson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
First prize (New Consumer Goods) and Grand Prix winner. Describes the national launch of Dulux Natural Whites, a new paint range from ICI, 1982. Background: need for Dulux brand to restore dominance i ...

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Read: 9 times
Case Study
2.
ICI Corporate Advertising 1978
R.H. Marshall, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Corporate advertising campaign for ICI in 1978. Previous advertising since 1974 described. TV, up-market press and national press used in 3-tier campaign. New commercials and insertions refined follow ...

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Read: 10 times


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