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This DMA ECHO entry was created by Ogilvy & Mather Direct for IBM. Small to mid-sized colleges have basically been ignored by the big players in the technology industry. This campaign was developed in ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for IBM. IBM PC Direct is a channel through which consumers can order PCs over the phone. This channel faced two challenges: 1) many first tim ...