Warc index
 

This paper details the 2004 campaign to increase hotel occupancy and tourism in Glasgow by repositioning the city as a vibrant, stylish capital of style. It targeted a 'pyramid' of opinion leader audi ...

Zelnorm's first direct-to-consumer campaign for IBS-C successfully established the brand and overcame many consumer treatment barriers. DTC campaign objectives were to drive IBS-C sufferers into physi ...

1983-4 campaign to improve the image of Glasgow; proposed by the agency itself and funded by money raised from the local business community and media. Three phases: 1) a sales promotion and poster cam ...