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Case Study
1.
Enfamil Family Beginnings
Mitch West and Chris Schellberg, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by RTCdirect for Mead Johnson Nutritionals. In order to build a relationship with expectant mothers, Mead Johnson created the Enfamil Family Beginnings Program. Th ...

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