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Case Study
1.
Time Warner, Inc.: Cartoon Network Promotional And Branding campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1611-1617
In 1998 Time Warner Inc.'s Cartoon Network, second in children's programming to Viacom Inc.'s Nickelodeon Network, was a 24-hour basic-cable service offering nonstop animated ente ...

Summary | Full Text | More Like This
Case Study
2.
Gimme Toons
Craig McAnsh and Daryl Monfils, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Marketing Resources for Cartoon Network. The objective of this direct mail campaign was to increase the number of cable systems carrying the Cartoon Network by demon ...

Summary | Full Text | More Like This


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