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Case Study
1.
I Can Handle the Truth
Annemette Broch and Tomas Gorrissen, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Generator for Bruhn, a distributor of Canon office machinery in Denmark. In the upper segment of the business-to-business market, Bruhn encountered 435 ...

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Award-winning case study
2.
I Can Handle the Truth - Not the Uncertainty
Anne Mette Broch and Tomas Gorrissen, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by Generator for Bruhn A/S. Bruhn is a Denmark-based distributor of Canon office machinery. At the time of this campaign, Bruhn controlled 30% of the uppe ...

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