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Award-winning case study
1.
Canon EOS 350D Digital SLR Camera: It's Playtime
New York American Marketing Association, Gold, Global/Bronze, Consumer Electronics, Effie Awards 2007
Canon expected much when it launched its digital Single-Lens-Reflex (SLR) camera, the EOS 350D in 2005: double volume sales and defend its market share against Nikon. For that Canon had to change the ...

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Award-winning case study
2.
Canon - It's Playtime
European Association of Communications Agencies, Silver winner, 2006
How do you double sales with a brand that lacks mass market appeal and with a middle-of-the-road yet premium-priced product, while your competitor is buying market share by dropping its prices? Canon' ...

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