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Case Study
1.
Canned Draught Guinness Christmas Campaign/Collection 3
Paul Kitcatt and Samantha Dawson, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Brann for Guinness GB Brewing. Canned Draught Guinness is the market leader in the UK take home trade, stout sector. The period before Christmas is a key tradin ...

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