Subject Index
 

Since 1997, the BMW Ultimate Drive® for the Susan G. Komen Foundation has raised $9 million for breast cancer research, education, screening and community outreach programs, and is one of the most hig ...

Describes how First Impression and the Cancer Research Campaign ran a competition for teenagers to write their own anti-smoking ad. The project was named Get-Into. A website and a (free) exhibition st ...

This study shows how planning helped to identify a strategy which led directly to advertising which changed the way that the Cancer Research Campaign (CRC) was viewed by its members and by the general ...