Warc index
 

National press and poster campaign for Cancer Relief Macmillan Fund, 1991-4. Objective: to increase rate of growth in funds by making the charity and its work better known; background account shows ho ...

This 1996 DMA ECHO entry was created by Target Direct Marketing for Cancer Relief Macmillan Fund. Cancer Relief Macmillan Fund is a well known charity in the UK, though its direct mail fundraising was ...

JWT's brief from Cancer Relief Macmillan Fund was to raise both awareness and understanding of the charity. To do this, we needed to find a positive way of presenting cancer relief to people (overcomi ...