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Case Study
1.
Ole - Wave - Casting
Jose Manuel Oyarzun and Carolina Martin Zamora, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by CP Comunicacion for Canal Club (Spain). The objective of this multimedia campaign was to encourage Canal Club members to request special thematic catalogs (foot ...

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Case Study
2.
Launch of Canal Club to Professionals
Jose Manuel Oyarzun, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by CP Comunicacion for Canal Club. Canal Club is a free and exclusive club created by the Spanish-based pay television channel Canal+. Canal+ subscribers ...

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