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Award-winning case study
1.
Canadian Airlines 'Dawn of civilized air travel' campaign
L Schild, S Hancock, H Duthie, J Bertram, J Neary and D Milner, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
The early 1990s recession in air travel, particularly among business passengers, hit Canadian Airlines, which was already being outspent on advertising by Air Canada, its better-established rival and ...

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