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Award-winning case study
1.
Stride - Enough is Enough! What happens when your product is so good it is forcing you out of business, and what you can do about it?
Jay Chiat Strategic Excellence Awards, Bronze, 2009
Cadbury’s Stride chewing gum brand wanted to market its longevity using humour and an irreverent tone. It used a spoof legal site and online games to increase awareness. Following the campaign, Stride ...

Summary | Full Text | Creative | More Like This


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