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Award-winning case study
1.
Cadbury Digestives - Oh happy day: how advertising helped biscuit buyers discover a new name in chocolate digestives
Amanda Feve, Karl Weaver and David Hartley, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards 2008
Cadbury is one of Britain's best-known chocolate brands. In 2007, Burton's Foods was looking to build its biscuit business, and decided to invest in advertising for Cadbury Milk Chocolate Digestives f ...

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