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Paper
1.
Breaking the bran barrier - Kellogg's Bran Flakes
Jeremy Elliott, Admap, February 1985, (full text not available on WARC.com)
An account of the case history of Kellogg's Bran Flakes, shared winner of the first prize in the `established goods and services' category of the 1984 IPA Advertising Effectiveness Awards. Of special ...

Summary |  | More Like This
Case Study
2.
Braun Shavers
Warwick Khairi, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
The paper examines the campaign Landowne Marketing devised for shaver manufacturers Braun in 1979/80 to develop brand awareness among dry and wet shavers and to improve Braun's image, by focusing on t ...

Summary | Full Text | More Like This


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By Lauren Luke