Warc index
 

This Brand Profile provides key details and analysis of Always / Tampax, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

This campaign for Always feminine protection set about countering a loss of share among older teenage girls (in the 16-19 year old bracket). These girls were rebelling against their 'mother's brand', ...

Campaign for Procter & Gamble’s fem-care product Always. Objective: brand differentiation, communicating functionality and brand values. Media used: TV, women’s magazines, washroom posters, postcards, ...

This paper outlines how planning was fundamental in developing a new and hugely successful teenage press advertising campaign for Proctor & Gamble's market leading-sanitary towel brand, Always. Always ...

1985 launch of Always, a Procter & Gamble feminine hygiene product. Brand offered new technology and benefits, in well-established and competitive market. Rationale for creative strategy described. TV ...