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Award-winning case study
1.
The Case for All Clear Shampoo
Gil Mc William, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Launch of a new brand of shampoo to position Elida Gibbs in the anti-dandruff sector of the market, 1979-80. Brand had three variants, for different types of hair, suitable for men and women. National ...

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