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1.

Kellogg's - The All-Bran "Feel Great" William Shatner Challenge
European Association of Communications Agencies, Bronze winner, 2006

The All-Bran 'Feel Great' William Shatner Challenge has dramatically halted a ten year sales decline, and put All-Bran back in positive growth. This was achieved by understanding what users really lov ...

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2.

All-Bran Buds
Memo Maquivar, Fraser Taylor, Rekha Lakra, Johanne Trudeau, Marco Di Buono, David Moore, Laurie Woolley, Ryan Bernal, Dion Aralihalli, Judy John and Morgan Kurcak, Canadian Congress of Advertising, Gold, Canadian Advertising Success Stories, 2005

Due to advertising regulations, Kellogg’s All-Bran Buds could not specifically state their product offered health benefits. The campaign was designed to highlight the benefits of the product in relati ...

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3.

The Rejuvenation of Kellogg's All Bran
Carole Lee, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992

Second prize paper. All-Bran was a very old fibre cereal, in steady decline since the mid-1980s. Consumers wanted the benefits of fibre, but were switching to other foods (including new cereals) which ...

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Subjects

AARP Membership Program

Abbey Life financial planning

Abbey National Services

Abbey National TESSA

Abercrombie & Fitch

Aberlour Malt Whisky

Abflex abdominal exerciser

About Work Web Site

Accountancy Age

ACI telemarketing services

Acorns Children's Hospice

Acoustic Wave music system

Action on Addiction

ADCB (Buffalo), Pro Com (NY)

Addressed Admail

Adobe graphics software

ADP electronic systems

ADT Security Services CCTV

ADT Security Systems

Adult literacy/numeracy

Advance (Pedigree Petfoods)

Advanta Visa Gold Card

Advantage 24 Milk Substitute

Adventure Sports (Scotland)

Advertising Club of LA

Advil analgesics

Aeroplan Unitel program

After School Alliance

After the Stork

Agent Provocateur

Agis Zorgverzekeringen

AGL Gas Networks Ltd

Agri Plan Finance (NIIB)

AgriBank/Farm Credit Services

Agricultural Gas-Oil

Ahlstrom Corporation

Aimhigher (encouraging HE)

Air Action Vigorsol

Air Express delivery service

Air France KLM Cargo

Air New Zealand

Airport Express (Hong Kong)

AirTouch Cellular

AirTouch Cellular long-distance

Alaska Airlines

Aldeas Infantiles

Alex Lawrie Factors

Alexander McQueen

Alitalia Airline business class

All Clear Shampoo

Allamanda Bintan condominium

Allegra antihistamine

Alliance & Leicester bonds

Alliance & Leicester BS

Alliance & Leicester Giro

Alliance & Leicester Visa card

Alliance Building Soc

Allied International

Allied Irish Bank

Allinson's Bread

Allstate Insurance

Alltel Wireless

Altro Safety Flooring

American Apparel

American Bible Soc

American Bible Soc sponsorship

American Cancer Soc

American Civil Liberties Union

American Egg Board

American Home Assurance

American Home auto insurance

American Inst for Cancer Rsrch

American Iron and Steel Institute

American Red Cross Blood

American Standard

Ameritech help desk

Ameritech business phones

Ameritech Cellular Retail

Ameritech cordless phone

Ameritech Quick Reach paging

Ameritech Voice Mail

AMEX & Summit Int'l Hotels

AMEX Air Miles credit card

AMEX Business Travel Account

AMEX Corporate Card

AMEX Express card

AMEX Reward Card (Lloyds TSB)

Amnesty International

Amoy Straight to Wok noodles

Anchor Aerosol Cream

Anchor Cheddars

And 1basketball shoes and apparel

Andersen Windows

Anderson Strathearn, Solicitors

Andrex Shea Butter

Angel Flight of Georgia

Anglia Building Soc

Ansett Australia

ANZ Credit Cards

AOL, AOL Broadband

Apple computers

Apple Mac Performa 6400

Apples (generic)

Aquos televisions

Arbella Insurance Group

Arbella Safe Driver Discount

ArComm Trust Company

Ardbeg Malt Whisky

Army Cadet Force

Army recruitment

Arnott's Biscuits

Art Ask for More

Art Institute of Chicago

Art Matters catalog

ASPCA 1995 Spring Card

Associates platinum credit card

Associates student credit card

Associates Student Mastercard

Asthma Fund Holland

AT&T 1 800 CALL ATT

AT&T Calling Card

AT&T Card Calling

AT&T Digital Satellite TV

AT&T Direct Service

AT&T Direct Services

AT&T Long distance

AT&T Personal Account Service program

AT&T Privacy Manager

AT&T True Rewards program

AT&T Wireless Service

Atargo relationship marketing

Austar broadband

Australia Post shops

Australian lamb

Australian Tourist Commission

Austrian Direct Marketing Cong

Automobile Association

Automobile Association loans

Automobile Club

Avion credit card

Avon Skin-So-Soft

Aydlotte & Cartwright

BA Travel Service

Bacardi Breezer

Bacardi Carta Blanca

Bacardi Hatuey Beer (Cuban)

Bachelor's Supernoodles

Bakers Complete

Bakery of the Year competition

Bakkerij de Bruyckere

Banco Banif Banqueros

Banco de Galicia Master Card

Banco del Buen Ayre

Banco Frances e Brasileiro

Banco Patrimonio (Brazil)

Banco Real Braztoa

Banco Sudameris

Bank Boston linkage services

Bank of America

Bank of Boston Pinheiros Club

Bank of Hawaii loans

Bank of Ireland

Bank of Ireland Internet Bus.

Bank of Montreal

Bank of New Zealand

Bank of New Zealand `Smart Money' account

Bank of Scotland Corporate

Bank of Wales Corp Lending

BankBoston Savings a/c

Banyan Tree resort (Sing)

Barbican Health & Fitness

Barcelona railway

Barclays Bank savings account

Barclays Personal banking

Barclays Wealth

Basilica of St Mary

Basketball Club of Seattle, LLC

Bauer sports gear

Bausch & Lomb lens care

Baxters of Speyside

BBC Music Magazine

BCBS Fed Employee Prog

BCBS small business market

BC's Lot Super 7

BDO Stoy Hayward

becel Margarine

Beech-Nuts baby foods

BEKA Rectical bedding

Bell Atlantic Business Services

Bell Atlantic caller ID

Bell Canada long distance

BellSouth Telecommunications

BellSouth: Call Waiting Deluxe

Beneficial home equity loan

Beneficial Bank loan and credit

Beneficial Bank loans

Beneficial Bank Visa card

Benevia Equal Sweetener

Benign Prostatic treatment

Bennett Infiniti

Berentzen Gruppe AG

Berger Assocs Equity Mutual

Bernard C Harris

Beyond The Valley

BFI IMAX Cinema

Bicycling Magazine

Big Brothers (volunteers)

Big Brothers, Big Sisters of Americas

Big Issue Foundation

Big New Yorker Pizza

Billy Graham's Mission

Birmingham Executive Airways

Black and Decker

Blackmores Executive B Stress Formula

Blockbuster Entertainment

Blockbuster Video

Blue Creek kitchen appliances

Blue Cross Employee Program

Blue Cross Health Insurance

Bluebird Grainwaves

Bluecross Blue Shield of Western New York

BMG Music Service

Boardroom Lists mailing lists

Bobby Goldsmith Foundation

Bodegas Alavesas Club

Boisson Energie

Bolshoi fine art prints

Bomclube loyalty cards

Book Club Associates

BoomerangVodKice

Boots Advantage Card

Boots Brand Medicines

Borders Group Inc

Bose Wave radio

Boston Celtics basketball ticket sales

Boston Public Library

Bouygues Telecom

Bowmore Islay Single Malt

Braathens SAFE (Norway)

Bradesco Personal Insurance

Bradford & Bingley Building Soc

Branston Baked Beans

Breville Sandwich Maker

Bridgestone golf balls

Brigham's Ice Cream

Brink's Home Security

Britannia Building Society

British Airways

British Airways `Passerelles'

British Airways Executive Club

British Airways Shuttle

British Diabetic Association

British Direct Marketing Awards

British Film Institute

British Gas Business

British Gas Home Energy

British Gas Privatisation

British Heart Foundation anti-smoking

British Midland Route Launch

British Nuclear Fuels

British Red Cross

British Tourist Authority

British Turkey Federation

BT (data comms)

BT phone chargecard

BT Select Services

Buckley's Mixture

Buctril corn herbicide

Budget Rent-a-Car

Buick new 1997 models

Buick Park Avenue

Bulldog broadband

Bundy (Bundaberg Rum)

Business Gateway

Business Link Sussex

Buul's Eye Barbecue Sauce

industry sectors

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