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Case Study
1.
Alfred Dunhill - Daylight upon magic
Account Planning Group - (UK), Creative Planning Awards, 1997
Bartle Bogle Hegarty worked with Alfred Dunhill to shed some daylight upon the mystique of luxury goods. Recognising the power of luxury products as brand communicators and the role that assumptive, i ...

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Case Study
2.
Alfred Dunhill Fall '96 Catalogue
Charlotte Dyslin and Deanna Retzer, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Pluzynski Associates for Alfred Dunhill (North America) Limited, a retailer of premium cigar and cigar accessory products. The objectives of this catalog mailing was ...

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By Lauren Luke