Warc index
 

Air France has decided to announce its new ambitions, positioning itself as 'a company in perpetual movement' whose efforts and efficiency are entirely focused on the client.

At the beginning of 1999, Air France launched a flotation campaign to attract approximately 5.2 million investors in a four-week period. A press and radio campaign held in conjunction with an informat ...

This 1996 DMA ECHO entry was created by Wunderman Cato Johnson for Air France. Direct mail was used to increase transatlantic traffic in Business Class, First Class and the Concorde. A series of uniqu ...