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Case Study
1.
Aimhigher - 'We don't need no higher education': How integrated communications convinced teenagers to aim higher
Megan Thompson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002
Campaign (2002) for the COI and DfES on behalf of `Excellence Challenge', the project aimed as persuading more teenagers from disadvantaged backgrounds to aim for higher education. Surveys (discussed) ...

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By Lauren Luke