Warc index
 

Research played a major role in developing Abbey National’s Convenience Retailing strategy in 1999, at a time when share prices in the industry were falling. The strategy included the introduction of ...

Advertising campaign used to facilitate the transfer of Abbey National from a building society to a plc, 1988–89. Demonstrates how advertising helped to stimulate unprecedented levels of response in w ...

A study of Abbey National's corporate advertising during 1989. Reason for the campaign: to maintain goodwill whilst changing the company's status to plc. Research revealed concerns among customers, es ...

Describes the campaign to launch (1979) a new Abbey National product: Open Bondshares, competing against the common Term Share product. With the open shares, investors would no longer have to make a ' ...