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Paper
1.
The case of the elusive insight: lessons from the greatest researcher of them all
Achala Srivatsa, Anjali Puri and Shashikala Raj, ESOMAR, Consumer Insights Conference, Milan, May 2007
Detective fiction offers a powerful framework for researchers to borrow from, not just as a source of inspiration but also as a way of thinking about our role as 'problem solvers', a reminder of the e ...

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By Lauren Luke