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3M Post-it Notes (3)

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3M - The Devil Wears Prada
Integrated Marketing Communications Council Europe, Bronze, IMC European Awards 2007

The UK office stationery market is highly fragmented, with thousands of products competing within a complex distribution network. Brand communication focus is typically within the distribution channel ...

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Read: 81 times

Effective One-To-One Marketing With Promotional Products
Robert Noirjean, The Advertiser, April 1998

The author uses a number of case studies to illustrate how 3M's Promotional Markets Division uses Post-it products to help companies develop customised promotional gifts.

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Hurry Up and Post-it
Srinivas Raman and Ajanta Barker, Direct marketing Association (US), ECHO Awards, 1997

This DMA ECHO entry was created by Ogilvy & Mather Direct for Birla 3M Limited (India). The objective of this direct marketing campaign was to increase orders for 3M Post-it Notes. While Post-it Notes ...

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Read: 4 times