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Case Study
1.
30 Hour Famine - kNOw Hunger
Debbie Diederich and Michael Holter, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to motivate 8,000 group leaders and 600,000 individuals to spend 30 hours witho ...

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Case Study
2.
30 Hour Famine - kNOw Hunger
Debbie Diederich and Michael Holter, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to communicate the essence of the 30 Hour Famine, an annual event that raises m ...

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