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Case Study
1.
1001: How an ordinary moose with a brush helped 1001 to clean up in the stain removal market
Lorna Pritchard, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2000
1998 TV campaign to renovate Cussons' 1001 Mousse carpet cleaner. Brand was under pressure from consumer and retailer apathy and aggressive competitor (Vanish). Brand had no superior performance claim ...

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Read: 11 times
Award-winning case study
2.
How an Ordinary Moose with a Brush Helped 1001 Clean Up in the Stain Removal Market
Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999
In 1997 1001 the carpet cleaning brand found itself under considerable pressure on many sides, notably due to the arrival of an aggressive new competitor (Vanish), growing apathy towards the sector am ...

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Read: 15 times


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