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Case Study
1.
'A Whole New Look at Redecorating'
Tim White and Pamela Naumes, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Bronze ECHO winner was created by a Young & Rubicam/Wunderman Cato Johnson partnership for Sears Roebuck. The objective of this campaign was to build traffic to a new Sears Roebuck store ...

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